Join Us For A VIRTUAL Jam-Packed 2-Day Workshop
The Recession Rescue Roadshow
For MSPs, VARs And IT Services Companies
Thursday, November 5th - Friday, November 6th
Get A Company-Wide All Access Pass For Only $349*
*$349 Applies To Technology Marketing Toolkit Clients ONLY. Non-Clients May Register For $499 By Filling Out The Form Below.
FREE Bonus:
The IT ServicesRecession Survival Toolkit
And Money Map
Quantities Are Limited – Only the first 100 who register and attend each event (500 total) will be given this FREE BONUS. Sorry, no exceptions. ($997 Value)
A Blueprint For How To Strengthen Your IT Services Business And Secure A Profitable
15% To 20% Growth This Year Despite The Growing Economic Crisis
Fill In The Information Below To Register For The Virtual Roadshow!
** LIMITED AVAILABILITY **
How Far Will The Growing Recession Take YOU Down?
As the kid in the movie The Sixth Sense said, “I see dead people.” Only difference is, I see “dead” MSPs and IT services firms dropping like flies. Just last month we saw a shocking 500% increase in IT businesses closing their doors. They told us their clients are cutting back, holding off on upgrades and projects, asking for discounts, reducing their IT spend, and not paying their bills. These former MSPs are getting jobs. A few are working for their competitors now as techs.
Mark My Words: THERE IS A BIGGER CRASH COMING. What we’ve seen so far is just the start. The PPP loans and stimulus checks helped many businesses remain open for a few more months, giving us a little bubble, but as politicians continue to use COVID as a means to move their agendas forward, furthering shutdowns and restrictions, we are going to see continued economic suffering, more businesses closing and money being parked until all this blows over…but when is THAT going to happen? Surely you don’t think a vaccine will appear and life will instantly spring back to 2019, do you?
Anyone can handle one or two clients going south…but what if they ALL go lame? What if ALL the wells run dry?
The BIG question is: What will YOU do to preserve and protect your business NOW? Many will cower and hesitate…a deer in headlights, frozen from fear and uncertainty. Many will just bend over and accept the losses, convinced “there’s nothing to be done.” They’ll sit idly by, wringing their hands, hoping things “turn around” as they watch their business and income quickly dwindle.
If you don’t do something IMMEDIATELY to strengthen your business and get ahead of the coming decline, your failing will be YOUR fault.
NOT the government’s, NOT the virus’s. YOURS. You’ve seen this coming, and if you do nothing, change nothing, you have no one to blame but yourself for the destruction of your business, the “belt-tightening” of your income, the debt that piles up, the damage that is done.
How long can you hold YOUR breath?
I’m designing this year’s Roadshow so that together we can ensure YOU are NOT going to be a dumb, complacent victim of the uncertain times we’re in and the black clouds gathering in the distance rapidly rolling in. I’ve lived through the 2008–2010 recession. I watched smart, hardworking MSPs and IT services companies collapse, the owners forced out of business in total financial ruin. Thinking “this can’t happen to me” is idiocy. Even if you can survive, is that how you want to live? Watching every penny, constantly having to say, “We can’t afford that,” to your family? Will you be at peace as you watch your business crumbling, clients dropping off, revenues declining?
If you want to not only STEM THE LOSSES but find NEW ways to generate sales, replace lost clients and actually get ahead THIS year, then join us for this Recession Rescue Roadshow, which is the most important event I’ve done all year.
“Even Though I’ve Been Using Robin’s Campaigns For Years, I STILL Left With Tons Of New Ideas”
"Even after five years of being a client of Technology Marketing Toolkit, I came back with a lot of new ideas; so inspiring! What Robin's team presented was so insightful and they all impressed me so much."
Maureen Hill
Iconic IT
“Exactly What I Needed!”
"I've been a client of Robin's for nearly seven years, and you might think that there is nothing new to learn. But I came away from the Roadshow energized and full of new and exciting ideas for growing my business, which is EXACTLY what I wanted to get out of the day."
James Kudla
Tarrytech Computer Consultants
The 5 Biggest Reasons You Don’t Want To Miss This Event!
1
Advanced Business Development: How To Get 4 Times The Results With 1/4th Of The Work In Everything You Do
Candidly, most IT services businesses take an overly simplistic approach to business, acting, thinking and behaving “small,” which is why they secure small profits, small wins, small (or no) growth. They only have one door for money to come to them, one way to get clients. They live from gig to gig, talk in terms of getting a “project” or a contract, NOT strategically constructing systems for profit extraction, building equity and ensuring a future harvest and equity.
During this workshop, I’m going to show you how to be more sophisticated in your approach to business to generate a 5x, 10x, 20x multiple from every client, every campaign, every investment, every employee, essentially doing one-fourth of the work, but setting yourself up to secure exponentially better results, building equity and future income, as well as a far more stable business.
Right now, it’s more essential than ever to get the MOST out of every opportunity. You cannot afford to be slothful or simplistic in your approach to business. With fewer opportunities, and money being “parked” for a while, you must be sophisticated and intentional. I’ll show you how to do just that.
2
The Digital Marketing Blueprint To Get New Clients NOW At A Fraction Of The Cost
One GOOD thing that has come from the plague is that digital advertising costs have gone DOWN. Further, more people are online, watching videos and engaging social media. This is, without a doubt, a temporary advantage, but one you can use to get more qualified leads faster and at a lower cost than you can get anywhere else. We’re now generating QUALIFIED leads for as little at $13 per lead – in case you’re unaware, that’s INCREDIBLY CHEAP.
During the workshop, we’ll break down where you’ll get the most bang for your advertising buck right now AND give you checklists and instructions on how to instantly use these strategies when you get back to your office (or sooner!). You’ll learn HOW to use social media and e-mail marketing to actually generate results. (HINT: there’s only ONE way that’s really working right now.) We’ll show you the metrics for making Google AdWords pay off…LinkedIn and Facebook…websites and retargeting.
3
Announcing The MSP 2.0 – How To Package, Price And Deliver Security-Focused Managed IT Services
New Marketing Automation Tools For MSPs That Double IT Sales, Leads And Marketing ROI Without The Pain And Cost Of Hiring More Salespeople
It’s ironic: MSPs who should know the power, profit and efficiency delivered when technology is used to automate workflow, stubbornly (or foolishly?) insist on MANUAL processes or horribly inefficient tools to try and do marketing and selling. So, if you’re still trying to use your PSA tool for marketing, or are attempting to manage your sales and lead generation efforts using 2 or 3 different marketing applications, you need to see this new information.
It’s near impossible to do truly effective marketing and sales funnel management without the right tools. Without them, you are MISSING OPPORTUNITIES, dropping balls, not following up effectively and are making far more work for yourself than necessary. We’ll show you the latest tools, software and autopilot marketing systems our most successful MSP members are using to automate their marketing.
5
The “It Would Never Have Occurred To Me” Breakthrough
There are many, many new and exciting breakthroughs to be experienced at this event – ideas and information shared that unlock an area of significant improvement for you…of exponential profits…of greater ease…things that would never have occurred to you sitting at home, on your own, that would change EVERYTHING.
Of course you won’t know what you missed out on if you decide to stay home.
You know there is nothing quite as powerful as getting together with highly successful peers WHO ARE ALREADY ACHIEVING THE RESULTS YOU WANT TO ACHIEVE so that you can learn exactly what they are doing and how they are doing it.
At this workshop, my best and brightest “students” will be in attendance, discussing what new opportunities are trending up in the IT services industry, what services and markets are HOT right now and what NEW vendors hold the key to additional sales and profits. You won’t learn this information sitting at home by yourself staring at the same four walls. If nothing else, this is a dirt-cheap way to recharge your batteries and brush up on your marketing skills. Of course, you can count on me to deliver EXTREME VALUE and get you fired up, refocused and excited to make some REAL money!
Speakers And Agenda
Robin Robins
The Recession Rescue Blueprint: How To Change Your Sales, Marketing And Services Offering To Actually GROW 15% to 20% This Year
Henry Ford once said, “If you always do what you’ve always done, you’ll always get what you’ve always got.” NOT TRUE – particularly right now and in the coming year. We are NOT going to have another banner year like 2019 with money running uphill and Windows 7 upgrades rolling in. Money is going to be parked for a while, and desperate competitors will start cutting their prices to the bone to lure clients who are also desperate to save a buck.
That’s why I’ve designed my sessions to ensure YOU are NOT going to be a defenseless, complacent victim of the uncertain times we’re in. Not only will I show you how to STEM THE LOSSES, but also to find NEW ways to generate sales, replace lost clients and actually get ahead THIS year. Here are just a few of the topics I’ll cover:
-
Where To Find The Hidden Money In Your IT Services Business
I promise you, there’s thousands of dollars “buried” in your IT services business that you’re overlooking – and I’m going to show you EXACTLY how to find it, secure it and set up systems to make sure you never overlook it again. -
How To Get 4 Times The Results In Business With 1/4th Of The Work
Because money is NOT going to flow as easily this year, I’m going to show you my personal secrets to generating a 5x, 10x, 20x multiple from every client, every campaign, every investment, every employee and every project you initiate. This is a philosophy I’ve personally developed that has allowed me to grow my business 15% to 25% EVERY YEAR, securing an average top-line revenue of $454,000 to $510,000 per employee for the last decade. I guarantee that what I share with you is something you’re NOT doing now, and may have never thought to do, but will pay off in multiples. -
The “Willie Sutton” Approach To Marketing
The notorious bank robber Willie Sutton was once asked, “Willie, why do you rob banks?” His reply: “Because that’s where the money is.” During a recession, the EASY money is parked and will be for some time. But make no mistake – there IS money flowing. The “secret” is to make sure you’re strategically putting yourself in the flow of those opportunities. I’ll show you what IT services are IN DEMAND right now, what markets are HOT and how you can use this recession to your advantage to get opportunities that are not available when the economy is booming. -
A NEW Marketing Campaign That Will CRUSH Your Competition
In order for you to win a new client, you have to REPLACE someone else – but how do you get in the door when that prospect is already outsourcing to a competitor and doesn’t know they are being underserved and mistreated? I’ll give you the single best strategy I’ve seen working for my clients in unseating the competition and securing lucrative contracts for themselves. You do NOT want to be on the other side of this loaded gun!
Allison Foelber
What MSPs Are Doing NOW To Implement “Push-Button” Marketing, Lead Generation And Sales Systems
It’s ironic: MSPs who should know how technology can drastically improve efficiencies, stubbornly (or foolishly?) insist on MANUAL processes or horribly inefficient software to try and do marketing. So, if you’re still trying to use your PSA tool for marketing, or are attempting to manage your sales and lead generation efforts using 2 or 3 different marketing applications, you need to see this new information. During this session you’ll discover:
- How to set up automation systems that take the manual labor out of marketing and selling so you double results WITHOUT having to hire a small army of sales and marketing people. Nuff said.
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How to build a RESPONSIVE e-mail list of prospects and KEEP them opted in and engaged. Due to a recent change in Office 365, getting your e-mails delivered and opened has gotten exponentially more difficult. You need to know what these changes are and modify your approach to e-mail marketing OR get your domain unfairly flagged so NONE of your e-mails go through.
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How to build and organize a marketing list the right way. Your list is the single most important and valuable asset to your organization, but most MSPs either don’t have one or don’t have it maintained in a system that allows them to use it properly for marketing. If you want to maximize sales (especially when sales opportunities are more precious than ever), you need to see how successful MSPs are handling the capture and organization of their lists.
Autopilot marketing systems that implement themselves. A great marketing plan is WORTHLESS if you can’t consistently implement. That’s why part of this workshop will be about the tools and BEST PRACTICES for how our most successful members are setting up marketing systems to ensure they never “get too busy” and forget to follow up with or stay in touch with clients and hot prospects. This will be a game changer if you struggle to get marketing implemented consistently.
Mike Stodola
The NEW Digital Marketing Blueprint And Checklists To CHEAP Lead Generation
One of the good things that’s come from the “plague” is that digital marketing has suddenly become CHEAPER and more productive in a few key areas. Thanks to a few new discoveries we’ve made, our lead generation costs have gone down from $400 per marketing qualified lead to as little as $13 to $24! During my workshop, I’m going to not only tell you what they are, but give you the checklists you need to execute the minute you get back to your office.
Bruce McCully
The New MSP 2.0: What You Need To Offer NOW In Every Managed Services Contract You Sell
Due to growing cyber security attacks, regulatory compliance and the work-from-home trend, the MSP business model HAS CHANGED and MUST change. You are grossly negligent if you’re simply slapping an antivirus on your clients’ workstations and calling it “managed services.”
But what SHOULD you include in your managed services offering that keeps your clients safe WITHOUT pricing yourself out of the market? What are the best vendors to partner with that will allow you to serve both small clients and larger MSP contracts? And how do you price it all to make sure your margins are solid?
During this session, Cyber Security Specialist Bruce McCully will be giving you a NEW and updated “MSP 2.0” blueprint for 3 types of managed IT services offerings:
Rob Rae
The Shocking State Of The Industry: What MSPs Are Doing Now To Preserve Margins, Keep Clients Paying And Generate Quick Revenue Surges
From a service provider to “trusted advisor”: See how COVID and the fast response of MSPs have shifted their relationship with their clients to that of a “trusted advisor” and how that value shift can lead to more and bigger sales.
Co-managed opportunities abound: Discover a whole new market as companies are now more likely than ever to be interested in a co-managed IT model. This means bigger contracts and a whole new field of opportunity.
Tools to get leads and sales: Get new marketing tools that speak to what your prospects want and need now in order to get your foot in the door with your ideal prospects and differentiate yourself from your competition.
Charles Swihart
How This MSP Fired 982 Worthless Break-Fix Clients And Transformed His Business To A HIGH-Profit, Multimillion-Dollar MSP In Under 36 Months
In the last few years, Preactive IT Solutions has doubled revenues to reach $1.76 million and saw a profit growth of 551%, breaking the half-million-dollar mark for the first time (after paying REAL salaries!). They’ve made Houston Business Journal’s “Fast 100 List” and they are on pace for another amazing year of growth.
But the outlook wasn’t always so bright. Just a few years back, they were servicing nearly a THOUSAND break-fix clients, constantly overworked due to small margins, and the owner, Charles Swihart, was literally killing himself with stress and the havoc the business was wreaking on his body.
That’s when Charles went to the fall 2015 Roadshow in Dallas and employed a four-step sales, marketing and lead generation process that lands appointments and HIGHLY PROFITABLE MRR contracts!
Charles will share his strategies and how focusing on the phrase “The Top Line Is For Vanity. The BOTTOM LINE Is For Sanity” allowed this self-described “little MSP” to achieve $512,764 in profits!
Ryan Denning
Disrupt The Traditional Security Stack
For MSPs, the magic question is this: The days of the traditional security stack are numbered, and it’s going to be disrupted. Can you offer a better security solution at a lower cost to your customer – AND increase margin for yourself? We will show you what that looks like based on our background and experience. Learn how a specific combo of tools that is 1) integrated to provide cost/staff savings, or 2) simply bundled to streamline sales, is going to be the key to MSPs winning in the future.
Amelia Paro
Diversify Your Security Stack To Maintain MSP Stability
No matter the uncertainty of the world economies, one thing is clear: IT security is more important than ever before. Businesses of every kind have pivoted to online ordering, delivery of services and remote base of operations, and the rate of cyber-attacks has increased dramatically during the shift. For MSPs, it has become imperative to not only offer – but to require – that their customers maintain a standard layer of security within their service bundle. Learn from ID Agent’s Amelia Paro how their MSP partners are not only surviving, but thriving during the economic crisis, by building their offerings on a foundation of training, testing, monitoring and secure access controls with ID Agent’s suite of services.
Paul Redding
How MSPs Can Instantly Secure A Stream Of High-Margin MRR Selling Compliance As A Service
There isn’t a single state that has not passed – or isn’t about to pass – new regulatory compliance measures that millions of businesses must comply with. While this is a giant problem for those businesses, it’s a massive opportunity for MSPs to not only help their clients deal with these regulations, but also deliver a high-margin, incredibly sticky and NECESSARY service to their clients.
Companies in the health care industry, or who host or access other controlled data, are required by law to invest heavily in compliance and security or risk enormous fines and penalties. Yet many medical practices still do NOT have the solutions they need in place, leaving a huge opportunity for true business solutions providers to step in and fill these gaps.
During this session, our VP Partner Engagement and Cyber Security, Paul Redding, will discuss how to increase MRR and margins while you build deeper, stickier relationships with your clients by delivering Compliance as a Service.
Mark Winter
Foolproof Ways To Win New Business From
Clients And Prospects
Danny Jenkins
How To Demonstrate A Live Hack To Overcome Price Objections And Sell More Cybersecurity
Selling new cybersecurity solutions can be difficult.
While ransomware attacks are constantly making headlines, the stories we hear tend to focus on breaches affecting large enterprises.
Because of this, many small-to-medium-sized businesses are under the assumption that cybersecurity risks do not apply to them. As a security-focused MSP, you understand this is simply not the case.
During this session you will learn:
• Actionable steps you can take to overcome price objections
• How to effectively demonstrate the value of your security services
• How to educate your customers on security risks
If you’re a growth-minded MSP who understands the importance of demonstrating real-time security expertise, this is one presentation you DON’T want to miss.
Sponsors
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To Find Out How To Sponsor This Event, Call Our Sponsor Team At 844-999-0555 or E-Mail Sponsors@TechnologyMarketingToolkit.com.
Frequently Asked Questions
How is this different from Boot Camp? Or Rapid Implementation? If I attended those events, should I attend this?
Yes, you should attend; better than 80% of the attendees will be members who attended Rapid Implementation and Boot Camp, and the content shared here will be entirely NEW. This year, we are focusing on giving you NEW marketing strategies to secure hidden profits in your business, prospecting in a COVID-crazy world, how to capitalize on hot trends and what people are buying now, and other NEW marketing methods we have not discussed before. Further, our guest speakers will be talking about how the MSP model is changing, market trends and what they’re seeing out there right now. You will regret missing this information.
How long is the event?
The entire event is 2 days. Being a virtual event the start and end times will depend on your time zone, but everything is recorded so you won't miss a thing. A detailed agenda will be provided a few days before the event.
Why only $349? That seems cheap for my entire team to attend.
The reason this event is so inexpensive (cheap!) is that our sponsors have covered the majority of the costs, and therefore we don’t need to charge our normal workshop rates of $1,000+ per person. You can be certain the value and content will NOT be “cheap” and will be well worth your time.
What’s the no-show policy?
We will be recording the event. If you can't make the full event, you will have free access to all of the recordings once posted.
I’m not a Toolkit client; am I able to attend?
Absolutely! The event is not product-specific. You will get a ton of value, guaranteed. Plus, you’ll get to hear from some of my best, most marketing-savvy clients.
I don’t have your MAP Infusionsoft program; should I go?
Absolutely! We WILL have information, strategies and freebies for our MAP Infusionsoft members (as always), but the majority of the content, sessions, tools, campaigns and materials will be applicable and usable to you regardless of what CRM you have.
Here's What Previous Attendees Said About Their Roadshow Experience
“Thanks For A Wonderful Experience…”
"Thanks for a wonderful experience. I came into the event with kind of a worn-down demeanor and left feeling really awesome and reinvigorated. Thanks to Robin, Jeff and the rest of the team for the usual ace job of presenting a fantastic show for all of us."
Sherri LeBlanc
RKL & Associates
“Thank You And Your Team For Another Fabulous Event!”
“Not Coming To The Event Would Have Been A Huge Mistake!”
"I wanted to pass on my thanks to Robin and the whole TMT crew for running an awesome event. I very nearly didn't come due to challenges I am currently facing in my business (and my overseas travel), but I have absolutely no doubt I did the right thing. Being here and having the opportunity to talk to and share wisdom with successful entrepreneurs was worth more to me than anything. And considering the quality of the speakers, that says a lot!"
David Rudduck
Insane Technologies
“What An Eye-Opening Experience – Just The Kick I Needed!”
"Just wanted to thank you for the amazing marketing seminar that you and your folks put on. For me, it was an eye-opening event, and a rude awakening how I've let my husband's business slide into a small, complacent tech boutique. I'm now starting to 'clean house' from top to bottom and will be implementing many of the great marketing strategies. Again, thank you."
Nadine Frush
Computer Studios, Inc.
“The Consistent, Quality Information You Provide Just Wows Me!”
"I found my strongest takeaway was how absolutely amazing Robin's team is. The content and the speakers were/are great, but when I think about what you consistently accomplish with a small staff, I am both awed and highly motivated... No excuses, right. Thanks again!"
Jim Krantz
Krantz Secure Technologies
“You Gave Me The Motivation To Tackle My Goals”
"I feel much more focused and ready to tackle the next goals. There seemed to be more information presented that was so beneficial to things I am working on that it has helped lighten my load overall. I would welcome more sessions like that in the future – beyond the always-needed butt-kicking Robin gives us."
Matt Jurcich
Invisik Corporation
“Fantastic Seminar!”
"I just got back from the event. It was absolutely fantastic! It was jam-packed with actionable information, and the people I met there were terrific!"
Joseph Imperato Sr.
XSolutions Consulting Services
“Great Seminar!”
"Great seminar! If you're still not sure about attending one of these seminars, REGISTER and you'll be glad that you did."
Zoran Nikolic
GM Solutions, Inc.
“Best Sales And Marketing Content, Bar None!”
"Once again, Robin's team provides the best sales and marketing content, bar none. It was a pleasure to attend the workshop in Los Angeles, and I left with a ton of new insight."
Denis Wilson
DWP Information Architects
“Get Off The Fence And Register! Robin’s Team Will Not Disappoint!”
"I listen to the webinars and watch the videos Robin does, but pulling together a one-day, fully packed agenda that held interest was a totally different story. Robin's team DID NOT disappoint! Their approach is fresh and adds a lot of new concepts. ANYONE who is contemplating any of these events and is perhaps unsure of the cost versus reward…GET OFF THE FENCE and register! You WILL NOT regret the decision!"
Cindy Kelly
NetProtect, Inc.
“Absolutely Fantastic!”
"Just got home from the LA event! Absolutely fantastic! Best time out of the office in a long time! Thanks to Robin and the team. Great job!"
Don Cockayne
Applied Integration, Inc.
“An Amazing Experience”
"Thank you for such an awesome event! Your team's willingness to share their knowledge and answer our questions was fantastic, and I definitely saw a lot of value from attending. You're the best!"
Sid Rothenberg
Reliable Information Technology, Inc.
“I’m SO Glad I Came To This Event!”
"Coming to this event has had a huge, positive impact on me. Even though I have had the Toolkit for three years, this event refreshed and reinvigorated me with more clarity on how to go back and actually IMPLEMENT the campaigns, ideas and strategies I've been procrastinating on. Watching the dynamic presentations, hearing her go over everything in more detail and just being here has definitely changed my life and business for the better. I strongly recommend to anyone – newbie or a long-term client like me – to register and attend."
Scott McDonald
Quality Computer Consulting
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751 Cool Springs Blvd, Suite 104, Franklin, TN 37067
Phone: 615-790-5011 | Fax: 615-595-1448 | E-mail: info@technologymarketingtoolkit.com or ask@technologymarketingtoolkit.com